How to Implement an Inbound Marketing Strategy For Plastic Surgery Leads Generation

Inbound marketing, a solid plastic surgery lead generation system that employs informational content like blog posts, web videos, online case studies, ebooks, client testimonials, etc., to bring targeted prospects to you for information about the procedures you offer. You have probably heard all the hype about these things, but do you really know how to harness it to your advantage? It is no different than sending out emails to everyone and telling them about a free $100 dollars credit card. No one is going to respond to an email that has a sales pitch in it. It just doesn't work that way.

Inbound marketing, or direct sales, encompasses several strategies, including online advertising, direct mail, and cold calling. New patients and surgeons have a lot to gain by working together on the same project. Not only is it great for the doctor to learn more about his or her patients, but the patients benefit as well. Both doctors can share information about what they learned from their surgical experiences, and patients can obtain information about their care and the latest in plastic surgery options. The ultimate goal of this process is to introduce more patients and more people to a particular plastic surgery facility, and in turn, increase business.

Social media marketing trends dictate that plastic surgeons take advantage of websites, blogs, and social media marketing in order to attract new patients. If you haven't started social media marketing yourself, you may be leaving money on the table. A consultation website is a great way to introduce the process to a wide range of people and help them to develop a level of interest that will make them feel comfortable with the idea. As you introduce the idea to others through social media outlets and in conversations with friends and colleagues, you will quickly see a surge in business that will continue to grow as word gets out about your services.

Another key element of your inbound marketing strategy is to use blogs and contact information to help you market your practice. Blog posts should focus on the benefits of plastic surgery, but also provide some helpful tips and pointers for potential patients. For example, one blog post included recommendations for certain salons, such as ones that offer facial procedures. Another post recommended a particular clinic's use of silicone gel implants. You can build interest in your practice through these inbound links and keep your patients up to date on the latest developments in the industry.

Your medical spa should be a welcoming place for your patients, so you want to make sure that you feature forums that will allow prospects to contact you and get in touch with you. In addition to blogs and forums, you may want to send out press releases to local newspapers and TV stations to generate interest among your prospects. Once again, you want high-quality leads, not empty ones.

A final component of your plastic surgeon marketing strategy will be to ensure that your office is easily accessible, whether prospects are in town or on the go. Whether they are looking to schedule an appointment or make a telephone call, your office should be within earshot. Furthermore, you should provide multiple phone numbers and website addresses so that your prospects can contact you. Many times, people prefer to meet with a potential client face to face, so it is important that you take all steps necessary to ensure that your office fits this criteria. Your medical spa is an investment, and you want to do everything possible to maximize the number of new clients that you bring in.